"Elephant & Castle is home to the biggest Latin American community in London. This area became the main meeting point for Latin Americans from the early 1990s. During those years, the area, though very central, was neglected due to an ongoing economic crisis. The Latin Americans moved there because of the cheap rents and the affordable possibilities to set up businesses. Throughout time, the community has grown biggerand stronger. In fact, according to the charity Latin Elephant, the Latin American community in Southwark now consists of 8.9 per cent of the population in the borough."